Duly Noted

Once a company decides what business it’s really in — in many cases, the business of A.I. — the stakes are high. Conventional wisdom says that you can found a company only once. The refounding mind-set suggests that perhaps founders can get another go.

“born-again” company? I digress. re-founding focused on AI feels like you’re focused on the feature and not the mission. But we’ll see.

_{Quote Citation: https://www.nytimes.com/by/lora-kelley, “Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups. - The New York Times”, 2025-12-06, https://www.nytimes.com/2025/12/06/business/refounding-startups-ai.html}