Metrics on mobile app revenues

35% of apps now mix subscriptions with consumables or lifetime purchases, and the trend is growing. Gaming (61.7%) and Social & Lifestyle (39.4%) are leading the way, showing that hybrid monetization models are a strong way to capture more revenue without losing the benefits of subscriptions.

Deep dive (in pdf https://www.revenuecat.com/pdf/state-of-subscription-apps-2025.pdf) of various app metrics if you’re into that sort of thing. Product differentiation is still key in market adoption.

_{Quote Citation: RevenueCat, “State of Subscription Apps 2025”, March 16, 2025, https://www.revenuecat.com/blog/company/the-state-of-subscription-apps-2025-launch/}