If the product is free - you're the product

OpenAI is now internally testing ‘ads’ inside ChatGPT that could redefine the web economy. Up until now, the ChatGPT experience has been completely free.

I mean. No brainer that ChatGPT can drive intent to purchases. But I do take issue with “completely free”. “Provided for free” maybe.

_{Quote Citation: @BleepinComputer, “Leak confirms OpenAI is preparing ads on ChatGPT for public roll out”, November 29, 2025 06:31 AM, https://www.bleepingcomputer.com/news/artificial-intelligence/leak-confirms-openai-is-preparing-ads-on-chatgpt-for-public-roll-out/}