AI Ignites the Return of Bezos the Inventor - WSJ
builders build - and the power of focus

But a deputy early on warned him his ideas were stacking up and becoming a distraction for his team, saying: You have enough ideas per minute, per day to destroy Amazon.

“This sounds so obvious, but it was not obvious at the time to me,” Bezos said. “I started prioritizing the ideas better, keeping lists of them, keeping them to myself until the organization was ready for the ideas.”

Really not surprising. When you build Amazon, take a few years off people like Bezos don’t retire into the sunset. it’s not how they’re wired. No different than Michael Jorden saying if he could take a pill and compete today he would.


Quote Citation: https://www.wsj.com/news/author/tim-higgins, “AI Ignites the Return of Bezos the Inventor - WSJ”, 2025-11-23, https://www.wsj.com/tech/ai/ai-ignites-the-return-of-bezos-the-inventor-c42d0075